Hello hope your have a great day my question is I am making an assigment that I have to create an product to sell in Mcdanals and I picked to sell bun less vegetable burger with broccoli I am done everything I only need an explain on  Describe how you would market this new product in your global market(s) of choice.

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McDonalds is the largest fast food chain restaurant globally in over 120 countries. McDonald's Hong Kong has been in existence since 1975 and its main product offerings have been; hamburgers, fries and soft drinks. Over the years there has been concern on unhealthy food options that McDonald's offer and even with the effort to offer salads in the menu, the company is yet to meet healthy food standards set by World Health Organization. Therefore, introducing a healthy option of a bun less vegetable burger with broccoli as the accompaniment is more likely to attract the healthy population who shy away from purchasing fast food options from McDonald's Hong Kong. McDonalds is the largest fast food chain restaurant globally in over 120 countries. McDonald's Hong Kong has been in existence since 1975 and its main product offerings have been; hamburgers, fries and soft drinks. Over the years there has been concern on unhealthy food options that McDonald's offer and even with the effort to offer salads in the menu, the company is yet to meet healthy food standards set by World Health Organization. Therefore, introducing a healthy option of a bun less vegetable burger with broccoli as the accompaniment is more likely to attract the healthy population who shy away from purchasing fast food options from McDonald's Hong Kong.

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Heres how you can market a bunless vegetable burger with broccoli at McDonalds across different global markets Target Audience Healthconscious consume... View the full answer