Hello,

How do I make a positioning map to illustrate my positioning strategy (below)?

Here is my positioning strategy for Chef's Plate's with a target segment of convenience-seekers:

"The positioning strategy for the primary target market segment would draw on the element of operational excellence which focuses on cost-effectiveness, efficiency, and customer convenience. Additionally, their brand concept is offering the lowest cost for their quality product and services alongside the shortest meal prep times differentiates them from their competitors. This positioning is appropriate for the target audience because convenience-seekers want the quickest and easiest meal option from the start of the ordering process to actual meal preparation. Secondly, the range of top-quality options available to order is extremely convenient if there are picky-eaters."