Hello, I am a Kinesthetic learner, I also have slight dyslexia I need a detailed explanation of this discussion because I am not understanding it at all, I am trying to understand to comprehend the thought and understand the content and concepts but its all a fog to me. Can you help me please?

The Benefit of Lasting Brand Loyalty ThroughReverse and Breakaway Positioning

Innovation and strategy are closely linked as companies often need to shift their strategy in response to market changes. Reverse positioning is a break in the industry tendency to build long-term success, consumer loyalty, stand out from competitive, and attract social media attention. Consumer loyalty is one of the most impactful outcomes of a clear and targeted marketing campaign by using reverse positioning.This can have a huge impact on a company's bottom line; in fact, a5% increase in customer retentioncan lead to a 25% increase in profits.(What Is Reverse Positioning in Marketing?, 2021). However, what if the strategy goes in a direction that is completely unexpected, like Bud Light?Perhaps the most significant example demonstrating the concept of reverse positioning is Bud Light. However, was the campaign and strategy successful?The credit, or blame, of the Mulvaney partnership with the beer brand has fallen to the feet ofAlissa Heinerscheid, Vice President of Bud Light. Beer, especially, is a product that sees an entrenched loyalty with established drinkers. So yes, she is correct in wanting to draw in emerging beer-drinking customers, but she is incorrect in thinking this is the proper course (Slager, 2023).

What are your thoughts?

References

The Bud Light Debacle Was By Design But Is Not Going According to Plan

ByBrad SlagerContainer:townhall.comPublisher:TownhallYear:2023URL:

https://townhall.com/columnists/bradslager/2023/04/11/the-bud-light-debacle-was-by-design-but-is-not-going-according-to-plan-n2621814

What is Reverse Positioning in Marketing? By Container:Topdesignfirms.comYear:2021

URL:https://topdesignfirms.com/digital-marketing-companies/blog/reverse-positioning