Hello,

I am having a hard time interpreting these results.. I can distinguish what is the preferred one but beyond that I am not positive.

I am suppose to complete the following:

1. Interpret the results

2. Relative importance of attributes

3. What is the most preferred one?

ALL Customers:

Attributes / Levi Level 1 Level 2 Level 3 Intercept 57.833 11.886 4.866 0.000 33.115 82.551 33.115 82.551 Origin European Canadian Japanese orignd1 (20.750) 7.517 (2.760) 0.012 (36.383) (5.117) (36.383) (5.117) Origin Level 3: Japanese Price 6.1 5.49 4.79 orignd2 (20.667) 7.517 (2.749) 0.012 (36.300) (5.034) (36.300) 15.034) Body Rich full bodied Regular Crisp and clear priced1 (9.500) 7.517 (1.264) 0.220 (25.133) 6.133 (25.133) 6.133 Price Level 3: 4.79 Aftertaste Strong PI!W Very mild priced2 (10.917) 7.517 (1.452 0. 161 (26.550) 4.716 (26.550 4. 716 Calories Ful Regular Low bodyd1 21.833 7.517 2.904 0.008 6.200 37.465 6.200 37.466 Body Level 2: Regular Packaging Six 120z Large Six 120z Small Four 160z bodyd2 31.000 7.517 4. 124 0.000 15.367 46.633 15.367 46.633 Glass Green Label Brown Label_ ] Brown Painted afterd1 (17.833) 7.517 (2.372) 0.027 (33.466) (2.200) (33.466) (2.200 Aftertaste Level 3: Very mild afterd2 (16.083 7.517 (2. 140 0.044 (31. 716) (0.450) (31. 716 (0. 450) caloryd1 10.500 7.517 1.397 0.177 (5.133) 26. 133 (5. 133) 26. 133 Calories Level 1: Full caloryd2 (9. 167) 7.517 [1.219) 0.236 (24.800) 6.466 (24.800) 6.466 packd1 (1.583) 7.517 (0.211) 0.835 (17.216) 14.050 (17.216) 14.050 Packagir Level 2: Six 120z Small packd2 11.917 7.517 1.585 0. 128 (3.716) 27.550 (3.716) 27.550 glassd1 4.500 7.517 0.599 0.556 (11.133) 20.133 (11. 133) 20.133 Glass Level 2: Brown Label glassd2 10.583 7.517 1.408 0. 174 (5.050) 26.216 (5.050) 26.216Upper OR Lower 35. VM Upper 35. 287 Attributes / 4 Level 1 Level 2 Level 3 Intercept 86.000 13.725 6.268 0.008 42.320 129.680 42.320 129.680 Origin European Canadian Japanese orignd1 22.833) 8.681 (2.630) 0.078 50.459) 4.792 50.459) 4.792 Origin Level 3: Japanese Price 6.19 5.49 1.79 orignd2 (28.667 8.681 (3.302) 0.046 (56.292) (1.041) 56.292) (1.041) Body Rich ful Regular Crisp and clear priced1 (12.333 8.681 (1.421 0.250 (39.959) 15.292 39.959) 15.292 Price Level 3: 4.79 Aftertaste Strong Mild Very mild priced2 (30. 167) 8.681 (3.475) 0.040 57.792) (2.541) 57.792) (2.541) Calories Full Regular Low bodyd1 23.667 8.681 2.726 0.072 (3.959) 51.292 (3.959) 51.292 Body Level 1: Rich full bodied Packaging Six 120z Large |Six 120z Small Four 160z bodyd2 21.833 8.681 2.515 0.087 (5.792) 49.459 (5.792) 49.459 Glass Green Label ] Brown Label _ Brown Painted afterd1 (24.833 8.681 (2.861) 0.065 (52.459) 2.792 (52.459) 2.792 Aftertaste Level 3: Very mild afterd2 25.667 8.681 (2.957) 0.060 (53.292) 1.959 (53.292) 1.959 caloryd7 4.333 8.681 0.499 0.652 (23.292) 31.959 (23.292) 31.959 Calories Level 1: Full caloryd2 (7.333) 8.681 (0.845) D.460 34.959) 20.292 (34.959) 20.292 packd1 19.667 8.681 (1. 114) 0.347 (37.292) 17.959 (37.292] 17.959 Packagir Level 2: Six 120z Small packd2 1.667 8.681 0. 192 0.860 (25.959 29.292 (25.959) 29.292 glassd1 (1.833) 8.681 (0.211) 0.846 (29.459) 25.792 (29.459) 25.792 Glass Level 2: Brown Label glassdz 9333 8.681 1.075 0.361 18.292) 36.959 (18.292) 36.959To Preferred Attributes / Lev Level 1 Level 2 Level 3 Intercept 29.667 12.987 2.284 0.107 (11.663] 70.997 [11.663 70.997 Origin European Canadian Japanese Price 6.19 5.49 4.79 orignd1 18.667] 8.214 2.273) 0.108 44.806) 7.473 (44.806) 7.473 Origin Level 3: Japanese orignd2 12.667) 8.214 (1.542 38.806) 13.473 (38.806] 13.473 Body Rich full bodied Regular Crisp and clear priced1 6.667 8.214 0.812 0.476 (32.806) 19.473 32.806) 19.473 Price Level 2: 5.49 Aftertaste Strong Milo Very mild 1.015 0.385 17.806) 34.473 (17.806] 34.473 Calories Ful Regular Low priced2 8.333 8.214 bodyd1 20.000 3.214 2.435 0.093 (6.139) 46.139 (6.139) 46.139 Body Level 2: Regular Packaging Bix 120z Large Six 120z Small Four 160z bodyd2 40.167 8.214 0.016 14.027 66.306 14.027 36.306 Glass Green Label Brown Label Brown Painted afterdi 10.833) 8.214 (1.319 0.279 36.973) 15.306 (36.973) 15.306 Aftertaste Level 3: Very mild afterd2 6.500 3.214 10.791 0.487 32.639) 19.639 (32.639) 9.639 caloryd1 16.66 8.214 2.029 0.135 (9.473) 2.806 (9.473) 2.806 Calories Level 1: Full calorydz 11.000) 3.214 1.339) 0.27 37.139) 15.139 (37.139) 15.139 packd1 6.500 8.214 0.791 0.487 19.639) 32.639 (19.639) 32.639 Packaging Level 2: Six 120z Small packd2 22.16 8.214 2.699 0.074 (3.973) 48.306 (3.973) 48.306 glassdi 10.833 8.214 1.319 0.279 (15.306) 36.973 [15.306 36.973 Glass Level 2: Brown Label glassd2 11.833 8.214 1.441 0.245 (14.306) 37.973 [14.306 37.973