Question: Hello, i am trying to simulate the HBR Marker Motion marketing strategy. I am looking for the decisions to be made per quarter relevant to

Hello,

i am trying to simulate the HBR Marker Motion marketing strategy.

I am looking for the decisions to be made per quarter relevant to :

  1. sales force emphasis on each segment
  2. segment discounts
  3. sales budget ( spending on large and small customers)
  4. Marketing budget
  5. Product development budget ( where to invest on which characteristic of the motion sensors)

please also assist with the segment focus.

thanks

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