Question: Hello, I am very Interested in learning more about this brand but I cannot get any information or great resources to read on in my
Hello, I am very Interested in learning more about this brand but I cannot get any information or great resources to read on in my country.
I need some help with reporting on the shoe brand Reebok based on the following content:
- the company - company name, location, size, other product lines.
- the brand/product- type of product,where it is in the product life cycle (please explain ),what are the product features (may include packaging features), the product benefits, the brand mark and how it supports the positioning or gives personality to the product, the slogan and what main message it communicates.
- price-What overall pricing strategy is being used - ( please explain ); what is the price/demand relationship; what pricing tactics do they use if any; what price adjustment strategies are most often used
- distribution- how is the product distributed and why that type of channel.
- promotion- Analyze an Advertisement for the brand to determine how it supports the positioning (image) and how well it communicates features and benefits. Do you think that it incorporates the brand mark? Is a slogan used?. What media are being used (ie. TV, Magazines, Radio, Web-site, Out-of-Home) and why. How intense is the advertising and connect this to where the product is in the life cycle to justify the level of advertising.
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