Question: Hello, I can't answer the 5rd question. I would appreciate if you could help me solve it. I added the information given in the front
Hello, I can't answer the 5rd question. I would appreciate if you could help me solve it. I added the information given in the front part. I have uploaded it as a separate page as file number 5.
Case Study: Scenario AFC Sharing is a transportation sharing company based in Australia. It runs electric scooters, electric bikes, and car-sharing systems in various cities in Australia. This company has been operating successfully for the last two years; however, the level of competition in the market is expected to increase due to new entrants in the market. Therefore, AFC Sharing decided to initiate the following - Marketing department: is engaged with social media marketing and, each month, different sales promotions will be conducted through the social media networks. - Five more employees will be employed and be placed in the marketing department to support their activities. I The budgets for the marketing department are expected to increase by 20%. - For social media marketing, relevant training will be organised and provided. 0 Accounting department: aims to support the marketing department by promptly approving the budgets and reimbursements and analysing efficiency for the marketing activities. The marketing department activities were conducted last year as follows: Marketing Department 2020 2021 Activities Budget ($1 Actual {5} Budget (5} Actual [$1 Market Research $25,000 $22,000 Owned Media $2.000 $28, 000 (homepage, blog) Video advertising (YouTube) $150,000 $167,000 333213233\": \"M W Creative Design $60,000 $70,000 Marketing software $120,000 $124,000 Equipment purchases $210,000 $215,000 Staff Salary $550,000 $590,000 Staff training $35,000 $44,000 Sales support tools $100,000 $210,000 New Service Development $120,000 $140,000 Total $1,452,000 $1,610,000 You have been appointed as the Accounting Department Manager. One of your tasks is to complete the budgeting for the Marketing department for the year 2021. After the consultation with the Marketing department manager, the marketing department manager has set up the goals and objectives for the marketing department for the year 2021 as follows: The goal: - Increased the number of service users {customers} by 15% more than the previous year by the end of 2021. \fQuestion 5: After the meeting with the marketing manager, the manager informed you of the followings: . All new equipment in 2021 will be on a lease contract. . The Sales Support tools will be only rented out when sales promotion is on. Due to the changes in the plan, the budget is to be adjusted with the following information: . The lease costs for the new equipment in 2021 is estimated at approx. $8,000 per month. . The expected total rental costs for the sales support tools for the year 2021 are estimated at approx. $88,000 for 20 sales promotion activities. Required: You are now required to adjust the budget for the marketing department for the year 2021. (PC 1.3 PE 4, KE 5, 6.1, 6.7) Marketing Department 2020 2021 Activities Budget ($) Actual ($) Budget ($) Actual ($) Market Research $25,000 $22,000 Owned Media (homepage, blog) $32,000 $28,000 Video advertising (YouTube) $150,000 $167,000 Social Media N/A N/A Advertisement Creative Design $60,000 $70,000 Marketing software $120,000 $124,000 Equipment purchases $210,000 $215,000 Staff Salary $550,000 $590,000 Staff training $85,000 $44,000 Sales support tools $100,000 $210,000 New Service Development $120,000 $140,000 Total $1,452,000 $1,610,000
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