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Case Study 7: Managing Social Media Communications at Garanti Bank (PG99)

file:///D:/A202/Marketing%20and%20finanacial%20service/StrategicMarketingCasesinEmergingMa.pdf

Question:

1. Identify market segments and marketing efforts targeting these segments in line with the goal of increasing interaction rates. Assess which segments will be more inclined to emotionally engage with which kinds of content shared in social media.