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Postgraduate Taught Programmes - Online MBA Online MBA Online MBA (Finance) Strategic Management (Online) BUSI 42H15 Summative Assignment 1 Steinway and Sons It is rumoured Steinway and Sons is up for sale again. The world's most iconic piano brand was founded 1853 in Manhattan, New York by German immigrant Henry Steinway. The firm grew to become the benchmark acoustic piano producer, serving professional musicians and orchestras in particular. Over its life Steinway has been owned by several different enterprises, including the USA music giant CBS. All of its owners have contributed in some way to the development of the Steinway business. Steinway was purchased by USA hedge fund financier John Paulson for $512 million in 2013. It was always suspected that Steinway was a tangential business interest for John Paulson and now the rumours are starting to suggest that Steinway will be offered for sale once more. You are to prepare a paper which presents an objective overview of Steinway for potential purchasers and interested parties. The paper has two parts to it. Part 1 An analysis and summary of Steinway's market position, its capabilities and its current strategy. Part 2 A forecast of how Steinway's market might change over the next five years and the main strategic options of Steinway. Conclude with a comment on the appropriateness of Steinway's current strategy and your recommended direction for Steinway and Sons. Your paper will be used by potential investors/interested parties (for example, the business media) as a foundation for their own decision-making. You are not required to make a recommendation about the buyot buy decision (Paulson is yet to indicate how much he wishes to sell the business for). You will provide an objective opinion about whether Steinway and Sons is in a strong position strategically or not. (100 marks) END Page 1 of 4 Postgraduate Taught Programmes - Online MBA Submission instructions Deadline: Friday 3 February 2017 at 11:59am UK time Word limit: Overall word limit 4,000 words maximum. Written assignments and dissertations/business projects must not exceed the word count indicated in the module handbook/assessment brief. The word count should: Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other item not specifically excluded below. Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count. Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed. Checks of word counts will be carried out on submitted work, including any assignments or dissertations/business projects that appear to be clearly over-length. Checks may take place manually and/or with the aid of the word count provided via an electronic submission. Where a student has intentionally misrepresented their word count, the School may treat this as an offence under Section IV of the General Regulations of the University. Extreme cases may be viewed as dishonest practice under Section IV, 5 (a) (x) of the General Regulations. Format: Page 2 of 4 Your assignment MUST be word-processed as an A4-size document, i.e. width 21cm (8.3 inches) x height 29.7cm (11.7 inches). It should then be converted to pdf format before it is uploaded to DUO. Postgraduate Taught Programmes - Online MBA DUO: Your summative assignment should be submitted electronically as a single file into the appropriate module folder on DUO. Step-by-step guidelines are provided on DUO. The submission title for this assignment is SMGT_Z0****** (where Z0****** is your Anonymous Candidate Code). Marking guidelines Performance in the summative assessment for this module is judged against the following criteria: Relevance to question Organisation, structure and presentation Depth of understanding Analysis of discussion Use of sources and referencing Overall conclusions Your assignment should be well organised and structured, using headings and subheadings as appropriate to indicate topics discussed. You should follow any instructions, for example to describe or to discuss. You should demonstrate an understanding of theory and literature, and should show interpretation and application of this. All references must be clearly indicated and a complete bibliography of all sources used must be included. Please use the Harvard style referencing, view the following link: http://www.dur.ac.uk/resources/library/teaching/writingyourbibliography.pdf Very occasionally it may be appropriate to present, in an appendix, material which does not properly belong in the main body of the assessment but which some students wish to provide for the sake of completeness. Any appendices will not have a role in the assessment - the examiners are under no obligation to read appendices and they do not form part of the word count. Please note that your assignment and any appendices must all form part of the same electronic document, since only one file can be submitted using DUO. Page 3 of 4 Postgraduate Taught Programmes - Online MBA Plagiarism and collusion Students suspected of plagiarism, either of published work or work from unpublished sources, including the work of other students, or of collusion will be dealt with according to Business School and University guidelines. Page 4 of 4