Question: Hello, I need help with my IKEA assignment Q&A. This is a business policy course. The short answer is fine. 1. Why should a company

Hello, I need help with my IKEA assignment Q&A. This is a business policy course. The short answer is fine.

1. Why should a company go global?

2. Where and how should it compete?

We present the CAGE 5distance model to answer the question of where the firm should compete globally and the integration responsiveness framework to link a firm's options of how to compete globally with the different business strategies introduced in Chapter 6 (cost leadership, differentiation, and blue ocean).

3. Why world leadership in IKEA is often concentrated in certain geographic areas? We conclude with the practical "Implications for the Strategist."

4. Why many observers compare IKEA and Walmart?

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