Question: Hello, I need help with this microsoft word editing, attachment of simple instructions below!!!! PROJECT STEPS You are writing a research paper for your Marketing

Hello, I need help with this microsoft word editing, attachment of simple instructions below!!!!

Hello, I need help with this microsoft wordHello, I need help with this microsoft wordHello, I need help with this microsoft wordHello, I need help with this microsoft wordHello, I need help with this microsoft word
PROJECT STEPS You are writing a research paper for your Marketing Principles class. The topic of the paper is generational marketing. You must write the paper in the MLA style and include suggestions from your professor. Start by changing the Citations & Bibliography Style of the document to MLA. To conform to MLA guidelines, modify the Normal style as follows: Change the Normal style font to Times New Roman. Change the Normal style font size to 12 point. Change the Normal style line spacing to double with no blank space after paragraphs Apply the modified Normal style to the first four paragraphs in the document, from "Lee Bao" to "8 September 2021". Center the title paragraph "Generational Marketing: Varying Online Content by Generation". Insert a header as follows: Insert a Top of page ( Header) page number with Right alignment all pages in theIllustrated Word 2019 | Module 2: SAM Project la document. Edit the header. With the insertion point before the page number, enter Bao as the header text and then close the Header and Footer area. Create a First Line indent of 0.5" for the body paragraphs beginning with "When providing online content..." and ending with "...ebooks and articles." Read the comment from your professor, Nancy Tokai, in the first body paragraph, and then delete it. In the sentence "Campaign designers segment...to suit specific generations.", use the Thesaurus to replace the word "customize" with a less formal synonym that starts with the letter "t". To provide additional information at the end of the fifth paragraph, move the insertion point immediately after the period in the sentence "The least favorite... consumer's ongoing experience." and insert a footnote with the following text: These ads include banner and display ads. Modify the Footnote Text style by changing its font size to 12 point, the line spacing to double, and the indentation to a 0.5" First line indent. In the main body of the document, find all instances of the text "customers" and replace it with consumers to use the more appropriate term for this paper. (Hint: You should make two replacements.) On page 2, read the remaining comment from Nancy Tokai, and then reply to it with the following text: Thanks! Move the insertion point to the end of the document, and then insert a bibliography as follows:Insert a page break. Insert a Works Cited from the Bibliography gallery. Format the "Works Cited" heading as follows: Apply the Normal style to the heading. Center the heading. In the bibliography, the year is missing from the Schawbel source. Find the Schawbel CENGAGE Illustrated Word 2019 | Module 2: SAM Project 1a source in the body of the document and edit it to provide 2020 as the year. Update the bibliography field so that the Works Cited list reflects the edit you made to the Schawbel source. Check the Spelling & Grammar in the document to identify and correct any spelling errors. (Hint: Ignore names.) Your document should look like the Final Figure on the following pages. Save your changes, close the document, and then exit Word. Follow the directions on the SAM website to submit your completed project.Lee Bao Professor Tokai Marketing Principles 8 September 2021 Generational Marketing: Varying Online Content by Generation When providing online content, sales and marketing professionals must appeal to customers in four generational groups. These groups include Baby Boomers (born between 1946 and 1964), Generation X (born between 1965 and 1980), Generation Y, or Millennials (born between 1981 and 1999), and Generation Z (born from 2000 on) (Pew Research Center, 2020). Because no single universal marketing strategy works for all generations, sales and marketing campaigns must be designed to attract consumers of different generations. Running such a campaign is called generational marketing. Campaign designers segment the audience and customize marketing content to suit specific generations (Chastfield, 2021). According to a recent study in Market Demographics, Baby Boomers, sometimes called the "me" generation, consume the most online content, typically on their laptop or desktop computers (Chastfield, 2021). More Millennials use their mobile devices as their primary source of content than any other generational group. The generations all like blog articles, images, comments, and ebooks. Millennials have the strongest preference for videos and social content (Risser, 2020). Generation X and Baby Boomers turn to news articles and reports based on research, though members of Generation X enjoy social media far more than Baby Boomers do. Another similarity is that the generations also dislike the same type of online content, namely flipbooks, shared slides, and whitepapers (Rivera, 2020). Across the generations, preferences for onlne advertising is much different from preferences for online content. Most customers still prefer television and print ads, especially if the TV spots are short and not played too frequently (Vance, 2020, p. 14). The least favorite types of ads are those in podcasts, online pop-up ads, and mobile phone ads, all because they disrupt the consumer's ongoing experience. Other than the similarities noted here, Millennials deviate the most significantly from the other generations. (Generation Z might be too young to demonstrate their consumer tendencies.) Because Millennials are at the peak of the consumption, with about $200 million in buying power, sales and marketing campaigns are generally focused on them (Schawbel).To attract more business from Millennials, marketing professionals should focus their efforts on social media and apps. Though consumers in general do not like mobile phone ads, Millennials notice and respond to them. Video marketing, especially through real-time videos, is a popular trend among Millennials. In fact, Millennials prefer video content to all other types of content, especially if it is timely and engaging (An, 2020). The most successful sales and marketing efforts balance traditional written content with video and social-based content. Each generation responds best to a different mix. Catering to Millennials means increasing video content, while targeting Baby Boomers involves using ebooks and articles

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