Hello,

I'm currently working on the L'ORAL USA: DIGITALLY OPTIMIZING CONSUMER INSIGHTS, case study.

Can i have your expert answers on the following questions please:

1.Discuss the practices that L'Oreal is currently using in order to collect consumer insights. What digital tools has the company been using so far for consumer research and insights, and which additional digital tools it will/should use in the future? In your view, what is the usefulness of consumer insights obtained through digital tools and platforms for a company like L'Oreal?

2.According to the case study (page 8, first paragraph) "What L'Oreal needed moving forward was a clear digital strategy to encompass all of its initiatives". Explain why the development of a digital strategy is so important for a L'Oreal and discuss the key elements that this strategy should entail

3.Explain how digital technology has transformed the hair care industry with respect to the consumer purchasing process. Discuss also how digital tools and platforms can be used by L'Oreal in order to build trust, interact directly with consumers, maintain a twoway communication, and enhance consumer engagement

4. Discuss the strategic opportunities and strategic threats that have emerged for L'Oreal, as a result of the evolving digital landscape. Does L'Oreal possess the necessary capabilities to exploit these opportunities and minimize the impact of threats? What resources and capabilities does L' Oreal need to acquire in the future in order to achieve a digital transformation

5.. Any company that engages in digital marketing activities must develop an appropriate performance measurement system in order to evaluate its success (or failure). In the case of L'Oreal, what key performance indicators (KPIs) should be used and why, what specific measures/metrics should be gathered, and which sources can provide the relevant data

Thank you in advance