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Case Study Read the following case carefully, and answer all questions. Use a critical and analytical style and be clear in answering the questions. Please do not provide general answers, be specific to the questions asked TRUE Linkswear scores a hole-in-one with BigCommerce How the golf shoe company drove sales growth with a unique shopping destination. Golfers can spend six hours on their feet and walk up to seven miles while playing a round of golf. The idea behind TRUE Linkswear was inspired by the desire to create a comfortable shoe for golfing that would also transition well as footwear for everyday life. In 2009, the company introduced a revolutionary golf shoe that is simple, functional, and technical - built to tolerate the toughest weather conditions and terrain. Designed in Tacoma, Wash, and inspired by the Pacific Northwest lifestyle, the company's first shoe has expanded into several lines and is available for shipping all over the world. Finding a perfect platform fit As told to BigCommerce by Jason Moore, Partner: Creative Development, truelinkswear.com. TRUE Linkswear originally launched on the Shopify platform. They were with Shopify for a number of years, but it began to feel like it wasn't offering the customization they needed. They then transitioned to Magento for another three or four years. With Magento, they had difficulty with the lack of user-friendly features and the amount of coding needed to accomplish anything. Frustrated, they were searching for a platform that was going to enable their staff to easily manage their online tools and update web content efficiently. That's when they found BigCommerce. The platform seemed like the perfect blend of user-friendly features with the ability to customize their site exactly as they wanted Switch to BigCommerce in 24 hours after Magento site collapse While searching for a new ecommerce platform, they analyzed every option. They did their due diligence to research each of these platforms and spoke to people within each organization to truly learn the features and benefits of every platform. They concluded that BigCommerce was more suitable for companies doing a higher volume in online sales. It was also an enterprise solution, which was a big influence in their decision. The official turning point was when they had a serious issue with their Magento store and it suddenly was no longer operational. In a 24- hour period, they created a simple BigCommerce store and got their most important inventory plugins working Thankfully, they had already done extensive research in selecting BigCommerce because the first version of their site on BigCommerce needed to come together in one day! Simplifying systems with Stencil theme As they began the process of redesigning their site on the BigCommerce platform, they wanted a unique aesthetic feel on the front-end while simplifying their systems on the backend They utilized the Stencil framework in order to achieve these goals. The case of building their own custom theme from a template was beyond their expectations. Their coding team utilized BigCommerce's offline Stencil theme editor tool so they could edit, code, and test the site in real time. Stencil offered the perfect checks and balances of having the freedom to deploy new features and designs with safeguards in place to protect the site. Any changes they needed to make on the website images, banners or any visual element of their site were simple to modify and easy to navigate without having to bring in a third-party agency. BigCommerce seemed like the perfect blend of user-friendly features that would provide them the ability to customize their site exactly as they wanted. They concluded that BigCommerce was more suitable for companies doing a higher volume in online sales. It was an enterprise solution which was a big influence in their decision User-friendly management with analytics dashboard BigCommerce's Analytics dashboard is phenomenal. It's very easy to use and navigate. Being able to have all of their employees log into their dashboard and have immediate access to all of the tools they need to manage orders, inventory, and their site's content is truly a huge advantage that BigCommerce offers. They haven't had a tool like this, set up in a way that has made them really happy, on any of the other platforms they've used. Seamless application integrations enable business growth One of the most valuable aspects of working with BigCommerce has been the seamless app integration. It was so easy to integrate their logistics solutions and operations into the BigCommerce platform from inventory management tools to shipping integrations to account solutions. They love the plug-and-play abilities with the third-party apps they use to manage their business. BigCommerce has made it easy to deploy these complementary technologies with just a few clicks so instead of spending time manually integrating and importing, they can spend more time growing their business Questions, weight 25 points each 1. What does TRUE Linkswear do? And what are the advantages of E-tailing to TRUE Linkswear's customers? 2. What are the major variables of competition between TRUE Linkswear and other offline retailers? 3. Should TRUE Linkswear consider selling its products as B2B? Why or why not? 4. List the types of corporate portals. Do you recommend TRUE Linkswear have their own portal? Which one? Explain