Hello please I need your help to answer to the case study : there is 3 questions on total

You are the founders of a health club. the health club industry is quite fragmented, with many small players, and just a few larger players such as La Fitness, 24 Hour Fitness, and gold's gym. your backers want you to devise a strategy for growing your business, quickly establishing a nationwide chain of health clubs.

1. is there scope for value innovation in this industry? What might a value innovation strategy look like?
2. Describe how your chosen strategy would enable you to make a national brand and/or attain scale economies.
3. What would your growth strategy be: chaining or franchising? be sure to justify your answer.