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17. A number of consequences stem from the increased number of business travel and they include A) Business travelers have become experts in travel and familiar with the standards offered by different airlines B) A relationship marketing strategy being crafted to encourage and reward customer loyalty C) Both A and B are correct D) Only A is correct a 18. In leisure air travel market, airlines must consider the following important factors A) People are spending their own money, so the airfare should be cheaper B) Since leisure travel is undertaken in a family group the amount of money payable will be multiplied several times over C) Making access to a low fare an even more important requirement D) All of the above 19 Major differences between air passenger market and air freight market are as follows: S A) Air freight travels only one way on a route B) Air Freight is extremely heterogeneous whereas passengers are homogeneous by occupying individual seat C) Air freight may need special handling, refrigeration for perishable goods, and special security arrangements. So, marketing air freight is a real challenge D) All of the above