Question: help answer question a Question 1 Razak, Ahmad and Aliff are studying in Universiti Malaysia Sabah and they are interested in opening a beverage kiosk

help answer question a help answer question a Question 1 Razak, Ahmad

Question 1 Razak, Ahmad and Aliff are studying in Universiti Malaysia Sabah and they are interested in opening a beverage kiosk inside the campus. The kiosk will be selling different types of drinks and being the students of the Universiti Malaysia Sabah, they believe that this situation provides them with an advantage to succeed in the proposed business. Ahmad and Aliff are too excited and want to quickly launch the business. On the other hand, Razak thinks that it is too risky to launch the business without having fully understanding about the potential of their business idea. Razak has sought for your advice on this matter. As a final year student of an entrepreneurship programme, advise Razak on the following aspects: Discuss the most critical issues that need to be considered by Razak, Ahmad and Allt in ensuring that the business idea is realistic. (20 marks) a. b. Discuss how Razak, Ahmad and Aliff can build a successful business through the concept of sustainable competitive advantage. (15 marks) TOTAL 35 MARKS

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