Help build a solid business case for Cindy Lous (existing candy shop) to launch the first ever lemonade truck in Whoville. Cindy Lous has been selling eight flavours of lemonade in their candy shop for the past 12 months and it has been a huge success.

• Executive summary: Brief overview of the contents of your business case to encourage the reader to find out more information.

• Opportunity:

  • Quick overview of the opportunity. No more than a few sentences to a paragraph in length

• Recommended solution:

  • Provide a brief overview of the solutions considered and explain why the recommended solution is the best option

• Financial information:

  • Thoroughly outline the projected financial costs for the recommended solution, and then weigh them against the benefits. Demonstrate the recommended solution is worth the budget required. Use the information from Modules 1 to 3 to build a solid business case. Demonstrate your understanding of the course materials by explaining the financial information you are presenting in a concise manner.

    • Financial overview:

      • Budget

      • Revenue

      • Expenses

      • Hurdle rate

      • Net Present Value

      • Return on Investment

      • Payback Period

      • Pricing structure (same as the candy shop)

      • Financial ratios

      • Elasticity

      • Proposed funding source(s), terms, etc...

      • Cost benefit analysis

      • Key financial statement information such as existing cash flows

• Conclusion:

  • Write a persuasive conclusion emphasizing the benefits of the opportunity and request approval of the business case

• Appendix:

  • Business case financials spreadsheet (file attached)

  • Life cycle costing for the truck

  • List of expenses broken down by category (labour, vehicle expenses, inventory)

  • Sales forecast calculation

  • Other calculations and / or analysis