help

chart Text Shape Comment Media 20. A model for studying an airlines marketing environment is called PESTE. Here, PESTE stands for A) Political, Economic, Social, Technological and Environmental B) People, Economy, Society, Technology, and Ethics C) Political, Economic, Scientific, Technology, and Engineering D) Promotion, Ethics, Sacrifice, Theology, and Entertainment 21. From the perspectives of airline industry deregulation and open skies policy it can be said that throughout its history A) The airline industry has been constrained by decisions made by politicians and governments B) Governments have controlled where airlines can fly and other aspects of their product planning and pricing policies C) Only B is correct D) Both a and B are correct 22. In a deregulated environment, if airlines are to make decisions quickly, certain conditions must be met. Those conditions are A) Decision-making process must be streamlined with flat organizational structure B) Decision-making process must be decentralized to the managers of small profit centers C) Decision-making process must be linked with up-to-date and accurate commercial information 6 D) All of the above