Question: help help, I have 20 min to do it and use my own ideas You are a marketing consultant hired to draft a concept of

help help, I have 20 min to do it and use my own ideas

You are a marketing consultant hired to draft a concept of a customer community for a sportswear online shop. The objective is to group and engage current and future customers. List and describe at least 10 elements of the concept (objectives, channels, incentives of community members, main themes, how your community will be different from others, expected benefits for the company etc.) (100)

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