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BOOK REFERENCE

Title: Contemporary Management

Author: Jennifer M George

Copyright: 2024 Release

Publisher: McGraw Hill LLC

ISBN: 9781266877247 (Unbound Loose-Leaf Version)

ISBN: 9781264948390 (Hardcopy Bound Version)

CHAPTER 4, PAGES 117-118

McDonald's Walks Away from Russia

When Russia invaded Ukraine in February 2022, managers around the world faced thorny decisions related to the conflict's impact on their employees, customers, and bottom lines. This was very true for Chris Kempczinski, the chief executive of McDonald's. The company had 108 stores in Ukraine and 853 stores in Russia. Should these continue to operate, and if so, how? The answer for Ukraine was straightforward. Operating there would be dangerous for employees and customers. McDonald's directed the stores to close, promising to pay employees during the shutdown. This was a familiar move for Kempczinski, who became CEO just ahead of the COVID-19 pandemic. However, it would hurt: The Ukraine business generated 2% of McDonald's global revenues. Page 118 Decisions about Russia were more complex. Stakeholders would be affected significantly, and McDonald's was under pressure from all sides. Investors had been eyeing revenue growth, and Russian sales were 7% of worldwide revenues. However, some investors feared remaining in Russia would pose a reputation risk. If consumers in other key markets were sympathetic to Ukraine, they might boycott a company doing business in Russia. Still, leaving could damage the company's image as a global powerhouse. Employees were a key concern. Most of McDonald's restaurants in Russia were owned by the corporation, not franchisees, so 62,000 people in Russia were corporate employees. McDonald's published values start with, "We put our customers and people first." Societal pressure to leave Russia affected many Western companies but hit McDonald's hard. The company's move into Russia had been symbolically significant: Customers are immersed in U.S. culture when they enter a McDonald's restaurant, so the brand's presence became linked with Russia's willingness to engage with the West. At Yale University, the Chief Executive Leadership Institute tracked which companies were leaving Russia and which were staying, and it issued critical messages about companies that remained. Following negative press, stock prices dropped for prominent companies, including McDonald's. The U.S. government established some legal boundaries for decision making when it imposed sanctions on Russia. These included prohibiting the use of Sberbank, the only bank in some of the towns served by McDonald's. In April, additional sanctions prohibited companies from exporting services to Russia or making new investments in Russia. Kempczinski determined that he would take his time to arrive at the right decision, rather than risk a costly error. Fortunately, he had trusted advisers. Within the company, Kempczinski consulted with his chief financial officer and his board of directors. He also spoke several times a day with Ian Borden, the president of international operations, who had previously worked in Ukraine and Russia for McDonald's. Kempczinski repeatedly addressed the same set of five questions: Is operating in Russia possible to do legally? Does the company still have the freedom it needs to operate there? Is operating there a plus for the McDonald's brand? Does operating there help the company succeed financially? And does operating there align with the company's values? At first, some questions could be answered yes, but as time passed, they began to flip to no. In March, Kempczinski announced his first decision: McDonald's would pause operations temporarily, publicly acknowledging the "unspeakable suffering" that had resulted from the invasion. The announcement also said McDonald's would continue paying Russian employees during the pause because it had a moral obligation to themas well as a practical need to keep its workforce intact in case the stores reopened. On the last day before the closing, long lines of customers formed to get their last taste of American-style fast food. No reopening followed. As hostilities continued, McDonald's paid tens of millions of dollars a month for a business generating zero revenues. By May, the answers to the five questions pointed to the same decision: It was time to leave Russia. But Kempczinski still had to determine how. In Russia, McDonald's owned buildings, machinery, and other large assets, and Kempczinski remained concerned about the Russian workers. McDonald's negotiated a sale of the business to a Russian restaurant operator. The contract requires the new owner to retain the employees, and the restaurants may not use the McDonald's brand. However, selling a business in a country enduring heavy sanctions was expected to result in McDonald's posting a heavy loss on the deal. McDonald's announced its withdrawal from Russia in May. Public opinion was largely favorable, and the company's stock price dipped only briefly. The owner of the new business asserts that sales are robust despite supply problems, including no way to buy Coca-Cola.

Questions for Discussion

Of McDonald's different stakeholders, which of them would most likely benefit from a decision to leave Russia, and which would benefit from the company staying? In your opinion, which stakeholders had the most compelling reasons? Why?

Review the four ethical rules in Figure 4.2. Choose one of these approaches to making an ethical decision, and describe how Chris Kempczinski could have applied that approach when deciding whether to stay in Russia.

Based on the information provided, do you consider McDonald's decision to leave Russia an ethical decision? Was the process for leaving done ethically? Why or why not?

Sources: McDonald's, "Our Mission and Values," https://corporate.mcdonalds.com, accessed January 10, 2023; C. Rainey, "I'm Leavin' It," Bloomberg Businessweek, January 9, 2023, 34-41; J. Askew, "Tasty and That's It: Russia's Knock-Off McDonald's Goes International," Euronews, www.euronews.com, November 14, 2022; G. Colvin, "The Long Goodbye: Inside McDonald's Agonizing Decision to Leave Russia," Fortune, August/September 2022, 44-51; N. Turak, "Goodbye, American Soft Power: McDonald's Exiting Russia after 32 Years Is the End of an Era," CNBC, www.cnbc.com, May 17, 2022; J. Creswell, "McDonald's Coca-Cola and Starbucks Temporarily Stop Sales in Russia," The New York Times, www.nytimes.com, March 8, 2022.

After reading the assigned Week 1 Chapters 1-4, complete the following Case Assignment as an APA 7th ed. format PowerPoint Presentation.

Please read the Case in the News at the end of Chapter 4 on pages 117-118 in the course textbook carefully. Thoroughly answered questions will include multiple arguments supported by cited research.Ensure your points are presented with clarity and appropriate flow. Use examples to best illustrate your thoughts

Please read each question carefully and answer all the questions in their entirety. It is required to support your responses with cited information from the sources you used by providing APA 7th ed. format in-text narrative and/or parenthetical citations. Direct quotes are not accepted. All information is required to be paraphrased in your own words and cited from the sources appropriately.

When citing information from the Case Study article, provide the course textbook as your source (reference). You can also research journal articles and professional business sources in the Online Keiser Library to use as sources to support your responses.

Please note that it is required to provide the references for all the sources you used on the Reference Slide in correct APA 7th ed. format.

The following are not accepted sources:Wikipedia, Wiki websites, Blogs, encyclopedias, dictionaries, bibliography.com, other textbooks, books, online books, book reviews, newspapers, online essays, other students' papers, assignments, and essays found in online websites, Dissertations, White Pages, videos, podcasts, .edu websites, job search websites such as Indeed, Monster, etc., and non-professional online websites.

Please note that using any information from any Artificial Intelligence (AI) chatbot with natural language processing (NLP) such as ChatGPT or any other AI program or any type of paraphrasing tool will not be accepted, and a zero grade will be earned if used for this assignment.

Please read and follow the Grading Rubric below in an effort to earn full credit for your work.

Your Case Assignment answers will be submitted in the form of a PPT Presentation. Please do not submit the PPT Presentation in PDF format.

PowerPoint Requirements:

-Include Title and Reference slides (Introduction and Summary are not required)

-Slides should indicate what question is being addressed by prividing a topic heading on the slides

-Presentation Visuals/Communication Requirements:

-Include a voiceover in each slide.

-At least 1 graphic was used in to support theme/content of presentation.

-Font formats (Color, size, style) have been carefully planned to enhance readability abnd content.

-Background does not detract from text or other graphics and its appropriate for the content

APA/Citation Requirements:

-Citations and References should use APA 7th ed.

-Direct quotes are not accepted. All information is required to be paraphrased.

-All sources are required to be published from 2020 to present.