Question: help me Case: Auntie Anne's Part 2 (Buyer Behavior Process) Qase Prompt: Help us decide which segment we should target for our catering. begin{tabular}{|l|l} hline

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Case: Auntie Anne's Part 2 (Buyer Behavior Process) Qase Prompt: Help us decide which segment we should target for our catering. \begin{tabular}{|l|l} \hline Team #: & Team Name: \\ \hline \end{tabular} Part 1-Background Research: What do customers value in catering and in their transaction of purchasing catering? Part 2 - Detailed Analysis: Based on what is valuable to Auntie Anne's customers, help Auntie Anne's market to their customers during their decision-making process. Evaluation of Alternatives Purchase Reaction Case: Auntie Anne's Part 2 (Buyer Behavior Process) Qase Prompt: Help us decide which segment we should target for our catering. \begin{tabular}{|l|l} \hline Team #: & Team Name: \\ \hline \end{tabular} Part 1-Background Research: What do customers value in catering and in their transaction of purchasing catering? Part 2 - Detailed Analysis: Based on what is valuable to Auntie Anne's customers, help Auntie Anne's market to their customers during their decision-making process. Evaluation of Alternatives Purchase Reaction

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