Help me craft a thoughtful response to this dicussion post. Job title: Insurance - Claim Unit Manager I genuinely believe this course offered meaningful added value to my understanding of Marketing. Compared to Marketing 605, which focused more on the tactical execution of ideasdeveloping campaigns, brainstorming creative concepts, and applying tools to specific projectsthis class challenged me to think more critically and conceptually. It wasn't just about what to do in Marketing, but why we do it. This course encouraged a deeper exploration of the underlying principles and philosophies that drive successful marketing strategies. I found myself engaging with questions about consumer behavior, brand perception, and the psychological and cultural factors that influence decision-making. Rather than simply generating ideas, I was prompted to interrogate the logic and assumptions behind those ideas. Why does a particular campaign resonate with one audience but fall flat with another? What makes a brand message authentic versus performative? These kinds of questions pushed me to think more strategically and holistically. Ultimately, this course helped me connect marketing theory to real-world leadership challengesespecially those involving trust, empathy, and customer-centric design. I now appreciate how branding and communication tie into Marketing concepts. It reinforced that every touchpoint, from an email to a team conversation, contributes to the overall brand experienc