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TASKS & ACTIVITIES Consider the product and service 5by tining in Marks & Spencer's 1. entry strategy into Germany. offerings from your local Marks & Spencer store. Working in groups, list five strengths and weaknesses of the business and explain how the strengths help Marks & Spencer to compete overseas. Compare your answers with those from other groups within the class. Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organisation entering this market The growth of Marks & Spencer 2 Explain how this has helped Morts de cation of Marks spects first German store? Spencer to achieve a unique position in the UK market The key to Marks & Spencer's 3. Identify three reasons why Marks & Spencer wants to accelerate the growth of its international business. Schur, karakter yang tertentu German cultural and business differences. Use one example to show how Marks & Spencer's strategies in the German market differ to those used in the UK 4 is the following words and phrases