Help me please don't answer only one, if you do that, then please leave this question alone.

14. __________ research is research thats been done before, typically in support of some completely different marketing initiative.

A. Primary

B. Ancillary

C. Secondary

D. Intermediary

15. When presenting the results of any research initiative, the researcher should:

A. clearly link the research results to the initial problem/opportunity.

B. use language that all participants can understand.

C. simplify complex quantitative analyses.

D. These are ALL things that a researcher should do when presenting results.

16- The term __________ is often used to describe extremely large data sets that can be analyzed to reveal patterns and trends.

A. data analytics

B. management information systems (MIS)

C. information technology (IT)

D. big data

17- is a philosophy that values two-way communication between the company and the consumer.

A. Efficient customer response

B. Relational database marketing

C. Proactive customer communication

D. Customer relationship management

18. According to the text, what is the very first step in formal marketing research?

A. identify the target audience

B. establish a firm objective

C. prepare the research vehicle

D. ascertain available budgeting