HELP ME PLEASE :)

itep 3: Strategy for Achieving Performance Targets Which of the following best describes the generic competitive strategy that company management intends to use over the next three years? What evidence is there to indicate that pursuit of this strategy is currently on track? The company will employ a global low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling both branded and private-label footwear at low prices relative to rivals. The company will employ a global differentiation strategy that sets the company's footwear apart from rival brands based on such attributes as a higher S/Q rating, more models/styles, more advertising, greater celebrity appeal, higher mail-in rebates, or a bigger network of retail outlets carrying the company's brand. The company will employ a global best-cost or "more value for the money" strategy (e.g., providing 7-star footwear at lower prices than other 7-star brands) where the competitive advantage is an ability to incorporate appealing attributes (styling/quality/selection) at a lower cost than rivals. The company will employ a focus strategy aimed at being a global leader in a particular market segment. The company will pursue a combination of strategies because our approach is not well-matched with any generic competitive strategies. Our company has no consistent competitive strategy - we prefer to "re-invent" our strategy each year to pursue whatever opportunities look most promising. Our plan over the next three years is to continue our "opportunistic" approach to strategy and not commit the company to any long-term strategy or any specific market focus. We like this strategy-for-a-year approach and believe it works well for us