Help me, pls. I will have a presentation soon. The brand is about Loews Hotels.

1. Think about what marketing strategies of the Brand that are the most engaging to the target market. Find an example of an advertisement on-line (social media or banner ad) or traditionally (billboard, TV, print) that identifies the branding of your product and how it is aimed at the target market you described. Explain why you feel your selection is most engaging with the target market. Include a copy of the print or a link to the digital version in your power point presentation.

2. Based on your understanding of your Brand create a typical guest profile for your brand. Define the guest using the following Segmentation basis. Give supporting background to demonstrates your understanding of the terms. I am not looking for you to copy and paste from the web.

Summarize your guest profile- i.e., introduce me to them by describing key attributes and then populate the chart using points from the text (see Table 7.1) that corresponds to your guest profile

Demographic	Geographic	Psychographic	Behavioural