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Cruise ships compete with each other; airlines do the same; big box stores seem to have discount days every day; Amazon Prime rules e-commerce; Instacart vs Hub is ongoing; Uber vs Lyft; and to a certain extent humans vie for the affection and love of that special someone. It doesn't matter what your industry of pursuit is, rivalry is an integral part of competition. In every instance, comparable/competitive capabilities are abound, so strategies to win must include components that stand out in order to attract customers / market share, even significant others. Iol. As part of a company or person's basic competitive offering, one must look at the external environment to pinpoint what creates a competitive/comparable advantage. How would you stand out recognizing such trends? Question 1: First, identify and describe in detail what is meant First, identify and describe in detail what is meant by a company's "external environment", and how do they impact business pursuits. Question 2: There is an unspoken belief that a few US companies are afraid of expanding its brand/product out of fear - it's just too complicated. Those who do, do so cautiously and with serious trepidation. Why? The answer is found in the five (5) kinds of competitive forces they must fully understand before moving forward. Identify and discuss those competitive pressures that impact any business regardless of what industry they're in. Fully discuss. Note: Use Figures 3.2, 3.6 \& 3.7 (and any other chart of your choosing) to help craft your Discussion of Questions 3 \& 4: Question 3: Identify and discuss fully the four factors or "weapons of competition" that rival companies use to gain an advantage in the marketplace? Fully Discuss the impact they have to a business or industry. Offer examples in your Discussion. Question 4: Identify and fully discuss any_particular U.S. company that seems to successfully practice the factors you've discussed in your response to question 3 above. Chapter 4: Evaluating a Company's Resources Following up on your response to Question 4, above, one must also look at the company's resources, capability and competitiveness. Question 5: Does the company of your choice (Question 4 above) have a Does the company of your choice (Question 4, above) have a competitive and/or comparative advantage over its competitors to sustain itself for survival? If so discuss and provide examples, or if not...? Discuss fully. Question 6: Summarize your company's SWOT analysis (Question 4, above). Question 7: Are its cost structure and customer value proposition competitive? Just summarize such; no need to offer charts etc. - discuss fully. Again, the better grade uses the principles of the chapters, outside readings, material from other textbooks, etc., in support of your argument. NO BULLETS