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The Target Market Segment Research the typical customer who purchases a Rolls Royce car. What are some of the characteristics of that market segment? Describe the characteristics and the corresponding segmentation strategies. Note that a segmentation strategy can be listed more than once or have more than one associated target market characteristic. Creating the Persona Based on your research of the target market and the information you listed revainn Important Identifiers (demeanor, values, personality) Communication and Tech (How does the persona communicate? media, social media, radio, email, etc.) Product Values What does this person value in a car purchase?) Common Objections (Why wouldn't they purchase a car?) Fun Facts (What else should we know about your persona?)