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Introduction

This report is prepared based on Joels company. The information gathered are both from tertiary resources, such as the website of organizations, and from the company review. The owner and also founder of Joels Bubble Tea is Joel Than. His business before was only providing walk in store and customers from long distance often found out it was hard to taste the unique bubble tea at the store. So, in order to meet customers needs, Joel decided to develop an online website to improve his business. He realized that he had no real internet experience apart from general surfing. He was also not computer savvy, but can use them when necessary. To conclude, the background of industry, SWOT analysis and Porter 5 Forces will be both discussed in Part A. Furthermore, the website created will be discussed in Part B. Last but not least, conclusion and recommendation to the business will also be discussed.

Value Proposition

The value of proposition of Joels Bubble Tea is to offer a more efficient service to customer and it provides the most delicious and high-quality bubble tea with affordable and low price. Our company has received SQF (Safe Quality Food Standard) certification from SGS (General Society of Surveillance) Malaysia to ensure our customers that our goods are produced, refined, packaged and refined to the highest standard. So, no need too worry about Joels Bubble Tea as customers is our priority.