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The strategic audit system is a diagnostic tool to pinpoint an organizations strengths and weaknesses. Use the Strategic Analysis Framework and other tools in order to conduct a strategic audit. You might consider using a SWOT analysis for both companies to analyze each of their situations.

A mini strategic audit will be conducted for two companies with an overall goal to compare how each company differs in strategy management and implementation while identifying the importance of strategic management.

• Conduct a Strategic Audit on two companies of your choice that are within the same industry. During this audit, you will be comparing each company, to do so, be sure to create a SWOT analysis for each company.
• In addition, visit each companys website and conduct research to identify key strategies that each company has listed (understanding that company websites tend to position the company in the most glowing terms/best position possible). List a brief introduction of each company, to include the Mission Statement, and compare key aspects of each company.

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