Question: Write a report of 1500 words about Vinamilk company. The following guideline details as below: 1. Present market opportunities/threats (changes/trends) relating to your chosen

Write a report of 1500 words about Vinamilk company. The following guideline details as below: 1. Present market opportunities/threats (changes/trends) relating to your chosen brand and product in the Viet Nam market. (a) consumer needs & trends relating to brand communications strategy (b) analysis of competitors' brand communications strategies & trends with a focus on digital 2. Present the market and identify the target segment(s) of your chosen brand/product category. 3. Assess your chosen brand's current positioning and value proposition 4. Assess the current brand communications strategy with a focus on digital for your chosen brand 5. Provide a conclusion presenting opportunities for a new brand communications strategy (IMPORTANT for group assignment)

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Answer Report on Vinamilk Company Navigating Market Dynamics in the Vietnam Market 1 Market Opportunities and Threats a Consumer Needs Trends Vinamilk operates in a dynamic market influenced by shifti... View full answer

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