HELP PLEASE ? 7-13

Organizations develop strategic management orientations that guide decision making efforts and strategic positioning. These strategic management orientations can include all of the following EXCEPT: O a. Value oriented O b. Customer oriented O c. Product oriented O d. Marketing orientedWhich strategic management orientation relies heavily on marketing research involving consumer attitudes, beliefs, and desires? O a. Production oriented O b. Value oriented O c. Product oriented O d. Customer orientedLarry is working in the customer relationship department of a major furniture retailer. His job primarily involves responding to negative Twitter posts from dissatisfied customers and addressing these customer complaints. Sometimes Larry also comes across satisfied customer comments, which he likes or shares to keep track of. What type of strategic behavior is Larry engaging in? a. Relationship marketing O b. Marketing concept O c. Online sentiment analysis O d. Geo-demographicsn relationship marketing, a sale is viewed as O a. a successful business completion O b. the end of a final transaction O c. the beginning of a customer relationship O d. the start of customer troubleThe second step of developing and implementing a successful marketing strategy involves: O a. Plan and implement a marketing mix that provides value to customers and meets firm objectives. 0 b. Identify and evaluate market opportunities. 0 c. Evaluate market segments and determine target markets. 0 d. Assess company performance. A company selling healthy snacks is interested in finding out if their current name is appropriate for their new line of high-protein cookies. The CEO of the company has hired a marketing research firm to conduct a study to answer this specific research question. What type of research will the marketing research firm implement? O a. Promotion research O b. Pricing research O c. Product research O d. Distribution researchLoyalty programs, coupons, and premiums all belong to what type of research area? O a. Pricing research b. Channel research c. Promotion research 000 d. Product research