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Strategy Session 1 Decision Making at the Strategic and Operational Level HITCHIVI in the city Attention on the companying You will be storey tegic and over decent echos de constantly made in gestion, and they can bedenle becond to ne of we can do was the developments for the Theron , halilation and are siler rapy dig wholes, and how to b. The decision between work. They lepie by by home of the on the tamiyaar, , Thm deed for the Thes, est their ara whole and competitie dinero der det alle de andre making-width any Art of www.al will me This is club uliana arisis, Roma. Mwith are ni tar to love him to him, arunil : d theory a hu ratione. In adhesive with people ended befinde det fordonec Athm ani all rise a , browded man who w thing when the crew and come cache linge wel de warm the town unit te considers , din for the form is een touch who pada wa machine canar Informational comedie anders of the lle, people To help dat while wedding pride a bus chunki bu anda menev Lathe bow during the position within this? 2. wilde we? Das the definitie Would even in the hat, from.com ether watelier! The ben distingere the two of decking in the antis te begin to develop types owle proces. This helped me that it cafumweled to .......... 41 D Dashboard Calendar To Do Notifications Inbox Sao To help and what bould be viewed them peoidea for biking some decor 1. to be dechichewwhite 2. Wil the decisions 3. Desde Would it evoke come in the ulit wake oldest The best of dringene rlyure the en de -provements in pload The genetic dyer that mpetitive map segir By the time thing to how ches tell decisione dite from those invoice will only Send will be apped, 10, and the Exercise Innkeepers of America 41 DOO 000 Dashboard Calendar To Do inbox Notifications Inbox Exercise Innkeepers of America INSTRUCTIONS Ahor reading the case below,read the statements that follow and put an est to the decisions that are strategic and annat to the ones that are operational makers of America, a medium sized national hood chain, has operated accessfully for many year in the comment of the lading Industry les chain of here provides rooms are comfortable and roomy. To keep costs low, the company room and lobby areas are confortable with normal.commodation, but extra frills are avoided. Although the company has its own staff of security guards, cleaning and Landscaping services are contracted out to local companies During the past three years, we cow.componentered the economy of the industry using sive pricing to meet the new competitive that manent responded with res of heps over the past two years. They lowered the price of the hotel room by 10% a year and again this year with the goal of matching conscioustomers by giving the discount coupon for weekend stay. This promotion position were created and filled in the citomerice department Employees were was created Gets could bread rolls and breakfast drinks in the lobby or they could at them deliver to the room for an extra fee. Over 90% of the guests wed this The reservation system was fully computerined, and from desk employees received four hall day training on the new system. However, despite these change the company's overall market share did not, and in the last quaerit dropped slightly Management was concerned, and a meeting was held to review and recommend courses of ction. The head of marketing proposed a new company Webst where the additional customer service staff and features, was the continental breakfast, the customers could book meevation online The operations vice president noted that with company was beginning to change. She recommended that all of the new hotels marketegnent. The marketing vice president agreed and noted that upecale peoperty aced with the upcoming campaign. The president shared a letter with the group America. According to the president. This merge would increase our market share by a stable amout, and we would be able to compete more strongly in the economy segment of this industry. However, before we decide on this and other actions you've recommended, we should rente our mon statement that we have a me of our core purpose and which decisions we should make to achieve that purpose Son Doo we 1. Inpes of America's position in the cost of the lading Industry 2. Locating properties to restorather than having food and beveg in-house 41 000 Dashboard Calendar To Do Notifications Inbox Please read the attached pdf doc on Canvas that consists the following sections before attempting to answer the questions below: 1. Strategy Session 1: Decision Making at the Strategic and Operational Level 2. Exercise: Innkeepers of America After reading the material in the pdf copy, review the 15 statements below pertaining to Innkeepers of America's decisions. Your task is to identify which of these 15 decisions are strategic, or operational or both types of decisions - by marking an S for a strategic decision, an O for an operational decision, or an S/O for decisions that you consider can be both strategic and operational More importantly, after you mark each question with the relevant alphabet - write around 30 words for EACH DECISION justifying your selection - like I have provided an explanation for Decision #2 in RED! _1. Innkeepers of America's position in the economy segment of the lodging industry S/O 2. Locating properties next to a restaurant rather than have food and beverage in-house. This strategic decision determines the kind of facility being built and where it is to be located. It could be interpreted that this is an operational decision, because it establishes Innkeeper's position in the economy segment of the industry and does not redirect the firm. Price of rooms lowered further to meet competition, New advertising campaign with discount coupons for weekend stays. Three new customer service positions. Shares of company stock issued for employee bonuses. 41 Bolo Dashboard Calendar To Do Notifications Inbox Price of rooms lowered further to meet competition. New advertising campaign with discount coupons for weekend stays. 5. Three new customer service positions. Shares of company stock issued for employee bonuses. 7. Providing continental breakfast in the lobby. 8. Room service (for continental breakfast only). - 9, Computerized reservation system. 10. Training program for front-desk employees. 11. Web site where reservations can be booked online. 12. New hotel properties built with additional features to appeal to an upscale market. 13. Merger with Economy Lodge, Inc. 14. Rewrite mission statement 15. Contracting cleaning and landscaping services. IB 41 Dashboard Calendar To Do Notifications Inbox Strategy Session 1 Decision Making at the Strategic and Operational Level HITCHIVI in the city Attention on the companying You will be storey tegic and over decent echos de constantly made in gestion, and they can bedenle becond to ne of we can do was the developments for the Theron , halilation and are siler rapy dig wholes, and how to b. The decision between work. They lepie by by home of the on the tamiyaar, , Thm deed for the Thes, est their ara whole and competitie dinero der det alle de andre making-width any Art of www.al will me This is club uliana arisis, Roma. Mwith are ni tar to love him to him, arunil : d theory a hu ratione. In adhesive with people ended befinde det fordonec Athm ani all rise a , browded man who w thing when the crew and come cache linge wel de warm the town unit te considers , din for the form is een touch who pada wa machine canar Informational comedie anders of the lle, people To help dat while wedding pride a bus chunki bu anda menev Lathe bow during the position within this? 2. wilde we? Das the definitie Would even in the hat, from.com ether watelier! The ben distingere the two of decking in the antis te begin to develop types owle proces. This helped me that it cafumweled to .......... 41 D Dashboard Calendar To Do Notifications Inbox Sao To help and what bould be viewed them peoidea for biking some decor 1. to be dechichewwhite 2. Wil the decisions 3. Desde Would it evoke come in the ulit wake oldest The best of dringene rlyure the en de -provements in pload The genetic dyer that mpetitive map segir By the time thing to how ches tell decisione dite from those invoice will only Send will be apped, 10, and the Exercise Innkeepers of America 41 DOO 000 Dashboard Calendar To Do inbox Notifications Inbox Exercise Innkeepers of America INSTRUCTIONS Ahor reading the case below,read the statements that follow and put an est to the decisions that are strategic and annat to the ones that are operational makers of America, a medium sized national hood chain, has operated accessfully for many year in the comment of the lading Industry les chain of here provides rooms are comfortable and roomy. To keep costs low, the company room and lobby areas are confortable with normal.commodation, but extra frills are avoided. Although the company has its own staff of security guards, cleaning and Landscaping services are contracted out to local companies During the past three years, we cow.componentered the economy of the industry using sive pricing to meet the new competitive that manent responded with res of heps over the past two years. They lowered the price of the hotel room by 10% a year and again this year with the goal of matching conscioustomers by giving the discount coupon for weekend stay. This promotion position were created and filled in the citomerice department Employees were was created Gets could bread rolls and breakfast drinks in the lobby or they could at them deliver to the room for an extra fee. Over 90% of the guests wed this The reservation system was fully computerined, and from desk employees received four hall day training on the new system. However, despite these change the company's overall market share did not, and in the last quaerit dropped slightly Management was concerned, and a meeting was held to review and recommend courses of ction. The head of marketing proposed a new company Webst where the additional customer service staff and features, was the continental breakfast, the customers could book meevation online The operations vice president noted that with company was beginning to change. She recommended that all of the new hotels marketegnent. The marketing vice president agreed and noted that upecale peoperty aced with the upcoming campaign. The president shared a letter with the group America. According to the president. This merge would increase our market share by a stable amout, and we would be able to compete more strongly in the economy segment of this industry. However, before we decide on this and other actions you've recommended, we should rente our mon statement that we have a me of our core purpose and which decisions we should make to achieve that purpose Son Doo we 1. Inpes of America's position in the cost of the lading Industry 2. Locating properties to restorather than having food and beveg in-house 41 000 Dashboard Calendar To Do Notifications Inbox Please read the attached pdf doc on Canvas that consists the following sections before attempting to answer the questions below: 1. Strategy Session 1: Decision Making at the Strategic and Operational Level 2. Exercise: Innkeepers of America After reading the material in the pdf copy, review the 15 statements below pertaining to Innkeepers of America's decisions. Your task is to identify which of these 15 decisions are strategic, or operational or both types of decisions - by marking an S for a strategic decision, an O for an operational decision, or an S/O for decisions that you consider can be both strategic and operational More importantly, after you mark each question with the relevant alphabet - write around 30 words for EACH DECISION justifying your selection - like I have provided an explanation for Decision #2 in RED! _1. Innkeepers of America's position in the economy segment of the lodging industry S/O 2. Locating properties next to a restaurant rather than have food and beverage in-house. This strategic decision determines the kind of facility being built and where it is to be located. It could be interpreted that this is an operational decision, because it establishes Innkeeper's position in the economy segment of the industry and does not redirect the firm. Price of rooms lowered further to meet competition, New advertising campaign with discount coupons for weekend stays. Three new customer service positions. Shares of company stock issued for employee bonuses. 41 Bolo Dashboard Calendar To Do Notifications Inbox Price of rooms lowered further to meet competition. New advertising campaign with discount coupons for weekend stays. 5. Three new customer service positions. Shares of company stock issued for employee bonuses. 7. Providing continental breakfast in the lobby. 8. Room service (for continental breakfast only). - 9, Computerized reservation system. 10. Training program for front-desk employees. 11. Web site where reservations can be booked online. 12. New hotel properties built with additional features to appeal to an upscale market. 13. Merger with Economy Lodge, Inc. 14. Rewrite mission statement 15. Contracting cleaning and landscaping services. IB 41 Dashboard Calendar To Do Notifications Inbox