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onducting a cohort analysis involves describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudi lues, and behaviors. As you learned in this chapter, there are seven major generations functioning in America today: pre$-$Depression, Depression, baby meration X$,$ Generation Y$,$ Generation Z$,$ and Generation Alpha.

important to understand the key differences between these major generations as each generation behaves differently than those generations that cal m$.$ Marketers and advertisers must understand these differences in order to develop effective marketing strategies for these cohorts at the various sta r lives.

Ch the description of consumer behavior below to the cohort that it best describes.

$1$

Generation $Y$

Generation Alpha

$7$

Baby Boom

Depression

$4$

Pre$-$Depression

Generatio

atch each of the options above to the items below.

Few members of this cohort engage in Internet shopping. Because of this, brands might reach them with messages in more traditional hedia such as newspapers, radio, or television.