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When devising an action agenda for executing strategy, the first step that managers should perform is to

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communicate the case for change, build consensus for how to proceed, and install strong managers to move the process forward in key organizational units.

allocate more resources to strategy$-$critical parts of the business.

conduct a probing assessment of what the organization must do differently to carry out the strategy successfully.

consider precisely how to make the necessary internal changes as rapidly as possible.

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