Question: Help Save & Exit A pen manufacturing company has designed a range of new pens by segmenting its consumers on the basis of gender and

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A pen manufacturing company has designed a range of new pens by segmenting its consumers on the basis of gender and age. The strategy is has furned out to be ineffective for the company. From the information provided, it can be derived that the marketers have failed to make their segments

Multiple Choice

differentiable.

measurable.

substantial.

actionable.

accessible.

Help Save & Exit A pen manufacturing company has designed a

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