Question: Help Save & Exit For a fee, Gena can open a Subway shop in her hometown of Munich. The parent company has agreed to let
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For a fee, Gena can open a Subway shop in her hometown of Munich. The parent company has agreed to let Gena use its company name and will give her marketing and operational support. What type of arrangement is this?
Multiple Choice
contract manufacturing
franchising
direct ownership
licensing
joint venture
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