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Over the last few months, Manuel and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products. Finally, they developed the products, prices, distribution, and promotion that should appeal to each of those target markets. In doing so$,$ Manuel has also identified what he believes is an advantage his competitors cannot match. Manuel and his colleagues have been developing

Multiple Choice

a strategic vision.

team$-$bullding exercises.

a marketing strategy.

competitive assessments. $$

a business mission statement.