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What is social listening?

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Multiple Choice

the process of continually finding, grouping, and sharing across social networks the most relevant content on a specific issue

the process of providing salespeople with the information, content, and tools that help them sell more effectively

the development of content that showcases the positive experiences of customers as the result of using a firm's products or services

the monitoring of a brand's social media channels for customer feedback or discussion regarding specific keywords, topics, competitors, or industries

$$ the use of independent, third$-$party verification that a salesperson or an organization can be counted on to deliver what they have promised