help with assignment question (1000 words)

Overview

One sector that has witnessed major changes during the last two years is the grocery sector. Supermarkets and firms had to be creative in ensuring that consumers continued to get access to products. A growing innovation has been in the home delivery sector targeting the $100bilion grocery sector in Australia. Various fast delivery start-ups that use Apps have emerged in Australia. For example Voly, Milkrun and Send. These start-ups are still in introduction stage and face a real challenge competing with the established giants such as Coles and Woolworths home delivery channels and traditional delivery platforms such as UberEats, Doordash who have joined this lucrative secto

Questions

Using one of the listed start-ups .ie. Voly,Milkrun and Send :

1. Identify the key challenges that your selected start-up faces in growing its market share against established players such as Coles, Woolworths, UberEats and Doordash.

2. Using your understanding of creating new market spaces covered in Kim & Mauborgnes article, outline and critically justify three (3) strategies the start-up can use to create new market spaces.(The article is available as a reading on vUWS in Module 7)

3. Identify and discuss the potential organizational creativity barriers that could affect the start-ups potential success to introduce creative ideas? How can the start-up manage and prevent the difficulties created by these barriers?

4. Outline a recommended corporate social responsibility strategy to improve the start-ups responsibility to the society and environment. The strategy should consider the impact of macro-environmental forces .eg.technology, economic.social, political, environmental.