Help with culinarian cookware case study Culinarian Cookware Case Study Overview

Welcome to Culinarian! We're gonna cook up a profitability analysis of a past price promotion and decide whether it makes sense to run a new one, based on both qualitative and quantitative arguments.

Culinarian produces cookware and, in this case study, ran a price promotion on its least expensive line in

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what we call Net Returns. While these consultants came up with a loss, Senior Sales Manager Victoria Brown offered a different calculation, showing a substantial profit. Vice President of Marketing Donald Janus needs to now decide whether to run a similar promotion in the coming year.

Here are the key questions to ponder in the case.

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$$First$,$ describe consumer behavior in the cookware market. How is cookware bought? How is it sold? What are the implications for Culinarian's marketing strategy?

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$$Second$,$ what are Culinarian's strengths and weaknesses in this market? How feasible are its four key objectives?

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$$Third$,$ was the

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$$promotion profitable?

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$$Finally$,$ Should Culinarian run a

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$$what would be the specifics of such a promotion? If not, what other marketing action would you propose?

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Price Promotion Profitability

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Actual Sales

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$$Average Unit Variable Costs & & & & & &

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