Question: help with the critical questions based on the case study? Photo courtesy of Kathey Porter a Kathey Porter is a consultant, author, college educator, and

help with the critical questions based on the case study?
help with the critical questions based on the
help with the critical questions based on the
help with the critical questions based on the
Photo courtesy of Kathey Porter a Kathey Porter is a consultant, author, college educator, and podcaster who focuses on entrepreneurs and small business owners. But she started in the corporate world as marketing executive for Revlon. Using her corporate experience, she later began helping small businesses become suppliers for larger companies. She believes the key to small- business growth is to have large companies as customers, often called a B2B (business to business) model. As president and founder of Porter Brown Associates, Kathey operates a profitable and growing consulting enterprise. She and her team service the U.S. federal government, corporations, and small businesses. They train vendors to work with the federal government, help corporations connect and partner with smaller businesses, and act as a strategy consultant to those small businesses so they can scale. According to Kathey, their mission is quite simple: "We provide tools for our clients to be successful." TRENEURS Kathey's road to successfully founding and operating Porter Brown Associates included more than just a stint in corporate America. She always maintained some form of side business but held off plunging 100% into entrepreneurship until her daughter was in college. "Timing is just as important as money," says Kathey, "The fastest way to go out of business is to take on more than you can handle. Entrepreneurs tend to want to take on everything, but only say yes if it complements your skillset. You can ruin yourself, your name, and your reputation by taking on more than you can handle." Kathey is keenly aware that skills gape and mismanagement of priorities can drive entrepreneurs to failure. She recalls an early failure when she opened and ran a seasonal franchise retail business in a mall. Due to miscommunication with the franchisor over the allocation of revenues, the store ran into financial hardship and had to file for bankruptcy. Another time, she passed on an offer by an investor to start a hair care line and instead opted to launch a children's bedding line. After months of preparing and finding a manufacturer in China, Kathey realized the bedding market was tough, if not one of the toughest, to penetrate, and she Popular Money New CHAPTENT ENTREPRENEUX ended up missing out on a lot of upside in the hair care market. With these setbacks, she says, "At that time, I was embarrassed and ashamed, but I see now that it set me up for success with the consultancy. The lessons I learned now help me counsel other small-business owners." you identify the revenue model she used for each? 2. Describe Kathey's path to successful business ownership. Why was corporate experience useful to her? 3. If you started a business using a professional revenue model, what service would you offer? Kathey says her skillset in entrepreneurship has been developed and built over time. "Just like doctors, lawyers, and others, it takes practice." Source: Kathy Porter interview with the author December 2015) Critical Thinking Questions 1. Kathey was a franchise owner, created a bedding line, and is now a consultant. Can

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