Hennes & Mauritz AB (H&M) is a Swedish multinational clothing-retail company known for its affordable fashion brand that appeal to men, women, teenagers, and children across the globe. H&M Group reaches fashion lovers and has come a long way since the first Hennes store opened in the Swedish city back in 1947. Today, H&M Group has 4,743 stores worldwide. As the company continues to grow, they plan to open around 290 new stores until the end of 2019 (Hmgroup, 2019).