Question: Henry Ford developed his Model T , a car he felt would satisfy the needs of everyone. Ford said, They can have it in any

Henry Ford developed his Model T

,

a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a:

Multiple Choice

mass marketing strategy.

segmented strategy.

niche marketing strategy.

Henry Ford developed his Model T, a car he felt would

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends. Bell is engaging in which activity?...

22.Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends. Bell is engaging in which activity?...

1. Hotels, resorts, and airlines sometimes set lower prices to increase their capacity utilization. This tactic stems from the fact that: the value of the service provided can only be determined...

Which of the following is not a factor that retailers need to consider in their pricing mix? O warranties and exchanges O markups O markdowns O shrinkage image, quality, and value By understanding...

Based on the evolution of international marketing since Levitt's article "The Globalization of Markets" published in 1982 and on what you have learned in this course, what do you think the next 20...

For some years now, you've owned a small specialty bookshop in a college town. You sell some textbooks but mainly cater to a broader customer base. Your store always stocks the latest fiction,...

You have been hired as a consultant to help Ford Motor Company return to its glory days, when either Henry Ford or Alan Mulally ran the company. In doing so, you must produce a short report to Jim...

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee....

I have attached the question. I will post student question when I receive one later. Chapter 2, Customer Behavior and 3, Segmentation of textbook can also be used. Marketing Management: MKT500 Week 1...

Question: Discuss the actions, decisions and strategies that were carried out by Stardust to ensure the success of introducing the Living Safety culture. (20 markah) note: please can you make at...

Choose a product category. Profile all the brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and...

To remain relevant, disaster recovery plans (DRPs) must be updated frequently. They are not "write once and done" documents. If an organization doesn't update its DRP, it is putting itself at risk....

which of the following is a false statement pertaining to dollar - value LIFO

Free cash flow valuation You are evaluating the potential purchase of a small business with no debt or preferred stock that is currently generating $ 4 2 , 7 0 0 of free cash flow ( F C F 0 = $ 4 2 ,...