Here are Multiple choice : please!!!! answer only!! thanks!!!

1.upmarket is considered a/an ____strategy to implement but a failing downmarket strategy can harm the business_____

a.difficult;more

b.no correct answer

c.easy;less

d.difficult;less

e. easy;more

2.Positioning or repositioning products in unexpected ways allows companies to _____

a.introduce new products

b.change the legisitave environment

c.change what consumer think competitor's offerings

d.speed up the product life cycle

e.change how customer mentally categorize product.

3.it has been said that no two people on an airplane pay the same price for a ticket prices tend to be lower if you are willing to book you trip will in advance and tend to be much higher if you have to book your trip on short notice. A non-refundable ticket costs less than a refundable ticket. Airlines use this _______in order to maximize the revenue they earn from each flight.

a.yield managment pricing

b.prestige pricing

c.captive pricing

d.flexible

4,Ads placed at the point-of-purchase, for example, end-of-store aisle, are also known as_________________

a.in-store advertising

b.built-in advertising

c.aisle-based advertising

5._________________________ is a non-paid form of promotion

a.direct marketing via mail

b. offer coupons

c.publicity generated by public relation team

6.electronic book sellers like amazon.com and barnesandnoble.com are enjoy strong sales in product categories like books because book is a product category that

a.need audio or video demonstration

b.no require pre-purchase trial

c.are purchased mainly on basis of price

d.are highly standardized