Here are the questions$/$issues from the case study your case analysis should address. Your submission should not be a question$/$answer approach, but rather an$$ integral case study detailing your analysis and recommendations.

$1.$ Develop a compensation proposal for the CEO that would be competitive with offers from rival firms attempting to lure the CEO away. The compensation proposal should be a $$total compensation$$ package in that it addresses all facets of total compensation $($e$.$g$.$ salary, benefits, and perks that are consistent with someone of this stature$).$

$2.$ Ensure that the company has a successful IPO and that there is continuity in top leadership for the next five years.

$3.$ Align the interest of the CEO with stockholders of the firm.

$4.$ Reward the CEO for reasonable risk$-$taking and growth of the firm.

$5.$ Last, the board has come under criticism from employees and die$-$hard customers who see the company culture moving away from its early $$family firm$$ roots and becoming more corporate. The board is worried that there will be a negative reaction to what might be perceived as an excessive compensation plan$$ by some. They would like to know if you have any creative solutions that might help alleviate that criticism.