Here are the relationship strategy and customer buying process Egan has with Westmid

Relationship Stratergy

Custbener Segmentation: Egan likely segments its customers based on profitability and strategic importance. Westmid, being an unprofitable customer, might fall inlo a segment that requires revaluation.

Customer Lifetime Value $($CLV$)$: Egan assesses the long term value Wsstmid brings. If Wsstuide CLV is negative or lower than other customers, Egan might consider dropping them.

Strategic Alignment: Egan evaluates whether Westmid aligns with its strategic goals. If Westmidk needs or busibess practices do not align with Egan's objectives, the relationship may be reconsidered.

Relationship Investment: Egan considers the resources invested in maintaiaing the relationship with Westmid. High investment with low returns could lead to a decision to drop the customer.

Customer Buying Process

Needs Assessment Egan understands Westmid's needs and how they fit with Egan's offerings. If Westmid's needs are too costly to meet, it affects the buying process.

Cort Analysi: Epan condacts a cost analysis to determine the profitability of serving Westmid. High service costs with low revenue can lead to a decision to drop the custamen.

Nrgotiation and Terms: The terms of the relationship, including pricing and service levels, are crucial. If Wermid demands terms that are not sustaimable for Egan, it impacts the buying process. feasible or profitable, it may influence the decision to end the relationship. Please sum this yp into one big paragraph