Here , i provided some information regarding the case , i need answers for the questions i attached as photo Which city should AmlaG be marketed to? A mini caseiMs. Efeomo Ajayi, a final (i.e., fourth) year student of the 'Specialization in Sociology and Agriculture' program at Lagos State University, collected data from residents across various Nigerian cities for her undergraduate thesis project. The topic of her dissertation pertained to 'frogs and lizards'. To carry out the objectives of her dissertation, Ms. Ajayi collected data from residents in 12 cities across the nation, namely, Ibadan, Bunza, Ota, Akure, Port Harcourt, Kano, Shanga, Zuru, Jega, Yelwa, Suru, and Baguda. She collected the data between May 1 2022 and August 31 2022 (inclusive). She organized all her data into one Microsoft Excel document and this file is electronically archived at Lagos State University's 'Research Data Centre'; let's call Ms. Ajayi's database the 'Masterdata'.You are a staff member at Sandaryam & Herbs Inc., a company that manufactures various cosmetic products and exports them across India and outside the country. This company is located in Kannur, a city in the Indian state of Kerala; Sandaryam & Herbs Inc. is staffed by botanists, biochemists and sociologists, among other professionals. Employees also include research coordinators who specialize in qualitative and quantitative research methods?and you are one of them. You are often involved with making business decisions that could consequently translate to economic profit for Sandaryam & Herbs Inc. Your expertise is in quantitative methods for market research?and you do have some exposure with the qualitative approach. You and Mr. Noel Agapito, your co-worker who majored in qualitative research methods, often collaborate on projects. Both of you complement each others' research skills. Dr.Page 1 of 3Abhishek Dhaval, one of the senior managers at Sandaryam & Herbs Inc., leads the unit you and Mr. Agapito work under; all members of your unit answer directly to Dr. Dhaval.Sandaryam & Herbs Inc. recently developed a product named AmlaG, an oil that was formulated to increase the growth of hairii substantially; this product comes packaged in 750mL bottles. The company has been exporting their products to countries in North America and the Middle East for over two decades; interestingly, Sandaryam & Herbs Inc. has never exported any of their goods to an African nation.Following a meeting Dr. Dhaval had with his superiors last week, containers of AmlaG had already arrived in Mexico, Greece, Oman and Pakistan yesterday. Today, Dr. Dhaval held a meeting with all the members of your unit, and echoed the meat of the matter in last week's meeting: an inaugural product launch in Africa. "Marketing our newest baby in that region could consequently yield great profit," said Abhishek in today's meeting.At the behest of Dr. Dhaval, Mr. Agapito conducted a literature review ahead of today; the findings thereof informed some of the decisions made in your unit's meeting with the boss. Through the literature review, Dr. Dhaval realized that the beauty industry is 'recession-proof' and he, therefore, believed that exporting a beauty product?such as a hair growth agent?would be a 'safe bet'; Mr. Agapito also made him realize that Africa's most populous country is Nigeria. So, Dr. Dhaval decided to export one container of AmlaG to Nigeria withing the next three months. "Given that Nigeria is not a small country, it would be highly 'strategic' of us to not randomly chose which city toPage 2 of 3have the product launch," said Dr. Dhaval. Your boss decided to start with export of one container to 'trial the economic outcome(s)' of launching this product.Following today's meeting, your unit has been tasked with a market research project that officially starts next week. For this project, your team (i.e., you and the members of your unit) will collect and analyze data?where findings thereof will inform which Nigerian city AmlaG will first be marketed in. Sandaryam & Herbs Inc. will sponsor your team to conduct the project in Nigeria. A day before embarking on their official trip, Mr. Agapito did some quick ethnographic research on Nigeria and came across Ms. Ajayi's data; he discussed the findings of his brief endeavour with you over coffee. "I've told Dr. Dhaval that the business decision could be based on our analyses of Ms. Ajayi's data," said Noel, who then added, "and I would suggest that our company's launch occur in the southern part of Nigeria as the northern regions of the nation?as per my quick ethnographic groundwork?seem to be politically unstable. This way, things could be more 'strategic'?as boss would put it." "All the best folks; we are counting on your quantitative and qualitative research skills for making the best decision," Dr. Dhaval stated before he bid farewell to your team that was en route to Nigeria.This document explains the data in the Microsoft Excel file named Dataset; the content therein is a 'subset' of that in the 'Masterdata' file mentioned in the excerpt titled Which city should AmlaG be marketed to? A mini case. The data in Dataset.xlsx is organized in six columns and the variable details thereof are given in the table below.Column. Variable details 1, ID ID corresponds to an anonymized participant 2, Oil. The amount of hair oil the participant consumed over the past 12 months; it is measured in millimetres (mL)age 3, age. AgeParticipant's age measured in years4, income. Average monthly income that has been converted to United States dollars (USD) currency5, sex 0 = male, 1 = female6, city. the city the participant was residing inTo further aid in your understanding of the data in Dataset, I have explained what rows 16 and 17 correspond to:? Row 16 (i.e., the row pertaining to ID 15) represents a female resident of Port Harcourt who is 51 years old, earns about 131 USD a month and had consumed about 52.300 litres (L) of hair oil over the past year.? Row 17 (i.e., the row pertaining to ID 16) represents a male resident of Port Harcourt who is 49 years old, earns about 227 USD a month and had consumed about 85.5 L of hair oil over the past year.

30 marks Section 1 1. The following questions pertain to the central limit theorem: Data can be classified as either parametric or non-parametric. The kind of statistical analyses that is performed on a data is partly determined by whether or not the data is parametric or non-parametric. A 'test for normality' can be done to determine whether data is parametric or non-parametric. Many researchers run parametric tests on data without first determining whether or not it is parametric (i.e., they don't conduct a 'test for normality") if their sample is above a certain size because of the central limit theorem. Explain this (3.5 marks) 2. Compare and contrast correlation and regression (4 marks) 3. How is a multiple regression better than a simple regression? (2.5 marks) Section 2: Calculations and Interpretations The questions in this section are based on material covered in class over the entire term. Refer to the excerpt titled Which city should AmlaG@ be marketed to? A mini case, and the accompanying data (i.e., Dataset.xlax) 1. Complete the following table by reporting the mean and standard deviation (SD) in the respective cells. (6 marks) Page 1 of 3 ASCH-6011 (Section 34) Concepts and Application-ll Assignment 2 Mean (=SD) amount of oil consumed Mean (=SD) income City Everyone Men Women Everyone Men Women Akure Otz Port Harcourt Ibadan 2. Complete the following table by reporting the regression coefficient (and corresponding p-value) in the respective cells. (7 marks) Regression coefficient Covariate(s) Akure Ota Ibadan Port Harcourt age sex income age and sex age and income income and sex age, sex and income Page 2 of 3 RSCH-6011 (Section 34) Concepts and Application-ll Assignment 2 3. Would you use the information in the table from Question 1 or Question 2 to decide which city Sandaryam & Herbs Inc. will first market AmlaGO to? Explain your answer in detail. (7 marks)