Question: Here is a great example, class! Coke customized their global Share a Coke ad campaign. For each country, as the campaign rolled out, names had

Here is a great example, class! Coke customized their global Share a Coke ad campaign. For each country, as the campaign rolled out, names had to be chosen and the campaign adapted to a local consumer. It is the international advertising agencies that have local offices and know how to do this. What do you think of this one?

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