Question: Here is a sample that I did: Opportunity Product Customer Consumer Need Price/Value exchanged Distribution Channels Promotional Activities A New type of Athletic Sock that

Here is a sample that I did:

Opportunity

Product

Customer

Consumer Need

Price/Value exchanged

Distribution Channels

Promotional Activities

A New type of Athletic Sock that wicks away moisture

Athletic socks

Runners, athletes and sports people

Socks that keep your feet dry by wicking away sweat

Money for the item. Price at 12% more than regular socks

Premium athletic stores, Sports mega-stores

advertising in specialty magazines, In-store displays, user testimonials, freesamples in selected markets

Opportunity

Product

Customer

Consumer Need

Price/Value exchanged

Distribution Channels

Promotional Activities

A Candidate for Governor

A new up and coming Country & Western singer

A New prescription medicine that will cure teenage acne in a matter of weeks.

A local Church or place of worship

A new process which transforms radioactive waste to glass pellets that can be safely stored indefinitely.

A campaign to get people to quit smoking

A new line of sexy swimwear

Swish- A new non-cola soft drink

The Peace Corps

The American Red Cross Blood Drive

Your College basketball games

The medical practice of a group of family physicians

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